Fashion and Apparel
A large fashion brand based in Australia and New Zealand looked to accelerate their online growth. They were not realising the digital channel’s full potential as the online range was more limited and the stock depth in their distribution centre was a fraction of what was in stores
By enabling in-store fulfilment, they were able to significantly increase their range and stock available to the online channel. This helped them exponentially grow their online sales, whilst simultaneously increasing foot traffic in stores and growing in-store sales across both countries as customers have greater confidence of finding what they are looking for instore.