As part of your strategy to remain competitive in what's a fast-growing and demanding industry, you've implemented Click & Collect. Smart move! Among our customers, we've noted that Click & Collect sales average 30% to 40% of online sales, with the best in class now pushing upwards of 60%.
Now that you've got it up and running, it's time to really leverage its power and potential. In this blog, we'll discuss:
If you’re after more tried-and-true tips for getting the most out of your Click & Collect investment download our Click & Collect eGuide.
There's no doubt that Click & Collect benefits both a business and its customers; businesses generate more opportunities to upsell while reducing shipping and warehousing costs and customers gain a greater level of flexibility and convenience.
Your business will benefit from an increase in sales and reduction of costs, because when you offer your customers the option to pick up their products in-store, you can encourage them to make additional purchases while they're there. Our data shows that anywhere from 25% to 50% of customers when collecting will buy something else while they're in the store. It's a great way to increase sales and boost revenue. Additionally, Click & Collect can help to reduce your delivery and shipping costs.
Your customers love Click & Collect because you're providing them with flexibility and convenience. They can shop from the comfort of their own homes, without having to worry about delivery times or shipping costs. They can also choose when and where they want to pick up their products, which allows them to better manage their schedules. It's a great way to enhance the customer experience, which means they're likely to remain loyal to you.
While Click & Collect is undoubtedly successful for many businesses, there are instances where it may fail to meet the expectations of both you and your customers. Some of the most common reasons and pain points include:
What it comes down to is that if you can address these issues and provide a seamless and convenient experience, your Click & Collect investment is far more likely to pay off. Let's look at how to achieve Click & Collect success.
We've outlined typical Click & Collect challenges above. Here's how to overcome them:
Implementing these tips will improve your Click & Collect customer experience. You'll see the results in increased customer loyalty and higher sales revenue.
We mentioned the importance of having the right technology on board. Without it, you won't fully realise the potential of Click & Collect or offer your customers the best experience possible. What this means is that having a modern order management system is a key element if you are serious about Click & Collect.
Viare is a comprehensive solution designed to assist retailers at all stages of the Click & Collect process. With its flexible system, retailers can test various features and processes in an iterative manner. During the test and learn phase, a new feature can be introduced to a select few stores before being scaled up to the entire network.
Our team also includes fulfillment experts with years of experience in running and optimising retail operations. These professionals support our clients in achieving meaningful outcomes on their own journey towards success. We strive to provide our clients with the necessary tools and expertise to enhance their Click and Collect services and improve their overall customer experience. For example:
You know that Click & Collect is a popular option for your customers as it provides them with flexibility and convenience However, poorly designed websites or mobile apps, inadequate inventory management, lack of communication, inefficient pickup processes, and limited pickup locations can lead to Click & Collect implementation failure. By improving website design, optimising inventory management, enhancing communication, streamlining pickup processes, and expanding pickup locations, your business can improve its Click & Collect customer experience. For that, a modern order management system is essential.
Keen on learning even more about Click & Collect? Download our comprehensive Click & Collect eGuide.