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Black Friday Weekend 2023

Consumers have broken records over the recent this Black Friday weekend sales, with retailers estimating spending spree surpassing $6 billion across the four-day sales frenzy, marking a 3% increase from last year. According to research conducted by the Australian Retailers Association (ARA) in collaboration with Roy Morgan, this spending surge, predicted to exceed $6.36 billion, reflects a significant portion of this year's holiday purchases.

With consumers aiming to take advantage of discounts and savings amid the prevailing cost-of-living crunch, many are leveraging this sales event to seek out bargains ahead of the festive season. Paul Zahra, ARA's chief executive, emphasized the exceptional significance of this year's Black Friday amid the economic pressures, foreseeing it to outshine prior sales events, and even becoming bigger than the traditional Boxing Day discounts.

The frenzy of Black Friday and Cyber Monday can pose a challenge for retailers with the risk of overselling or underselling products due to unpredictable demand. Managing click-and-collect during this rush adds complexity, demanding efficient logistics. An intelligent Order Management System (OMS) like Viare is vital in these scenarios. It provides real-time inventory tracking and syncing data across channels to prevent over or under selling. Additionally, it streamlines Click & Collect operations, ensuring accurate order fulfillment and smoother pickups. During the busy peak shopping periods, an OMS becomes a vital tool for retailers, helping them manage inventory effectively and deliver a seamless customer experience.

Find out more about how Viare can make your fulfilment experience more efficient and cost effective here, or request a demo today.

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