Black Friday shopping events began as Thanksgiving long weekend sales in the US, and Cyber Monday was later added as the online version. Now they have merged into a four-day sale-athon, although many retailers start discounting up to a week before Black Friday.
It was predicted 25 per cent of sales of the whole Christmas shopping [period] will be done in this one week.
According to Global Market and Data Provider, Statista New Zealand and Australia are fifth equal out of 17 countries researched for consumers more likely to take advantage of Black Friday/Cyber Monday sales with analysis by ANZ revealing Black Friday is the busiest day for retail in Australia.
Despite record inflation, this year was no exception. eStar and Viare clients (see graph), saw a rapid start to the peak period from previous years with overall Black Friday/Cyber Monday weekend up on last year's results.