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Digital stategist Greg Randall defines the business evolution to leverage the online channel.
For retailers and B2Bs to leverage the power of the online channel, evolving the eCommerce technology is one piece of a bigger puzzle.
It’s not just a channel evolution, it’s a business-wide evolution.
To illustrate what a business-wide evolution needs to look like to support the online channel, two diagrams have been created: the Before and After.
The Before diagram shows what businesses commonly look like where the online channel is underperforming.
The After diagram and commentary is what a business needs to look like to fully leverage the online channel and drive scalable business wide growth.