Retail Fulfilment summit was held in February 2023 the team from eStar and Viare attended. Listening to retailers discuss fulfilment where some great topics covered. This event is Australia’s most prominent event for the retail industry, offering sought-after case studies from leading retailers who shine light on current problems and provide insight on how to continuously improve eCommerce and fulfilment strategies.
Viare Chief Fulfilment Officer Mark Greaves spoke about leveraging your store network to drive online sales growth, improve profitability from your online channel and provide better customer experiences. Mark was joined by Dan Matenga Fulfilment Operations Manager at Briscoe Group. Briscoes Group New Zealand comprises of three brands; Briscoes Homewares, Rebel Sport, and Living & Giving. The group operates more than 90 brick and mortar stores across New Zealand and generates more than $700m in sales revenue annually. Dan spoke about how they have successfully leveraged there store network with 95% of their online volume being fulfilled from their store network and the need to invest in fulfilment to ensure fulfilment costs have not grown in line with there sales growth, improving profitability. View presentation here.
It was great for retailers to be able to have meaningful conversations with retailers from across Australia and New Zealand including some of our existing clients. There were some really good topics discussed at the summit, some key take aways for us were:
If you didn’t quite make it this year, get in touch with the Viare team who will be more than happy to discuss your online fulfilment with you.